After much deliberation, I have chosen to pursue the topic: In this day in age, in order to be a popular, well-known artist, one must branch out into multiple realms of the media; you must not just be an artist, you must be a celebrity. I will use my artist Beyonce, as an example of this growing phenomenon because she is not only involved in producing music, but she is in movies, has her own perfume line, and appears in multiple campaigns, like Covergirl and Coke-a-Cola. She is ubiquitous.
3 questions I would like to address:
1. Why is there such a need for artists to get involved in so much aspects of fame and publicity to be successful.
2. Does this take away from the artist's music?
3. Compare Beyonce to other artists who have done the same, such as Taylor Swift or JLO, and contrast her to artists who have not done what she has done, such as Pink or Avril Lavigne.
I will look at Beyonce's documentary from last year "Life is but a Dream", to show how she gets involved with many forms of publicity, but still remains very personalized and not commercialized.
Also, I will look at personal interviews with Beyonce or with her publicist to help understand the purpose behind involving Beyonce in all these different forms of publicity.
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